5 points that determine the role of customers in after sales services

Customer service will always be one of the most arduous jobs, especially because some people are extremely difficult to please and a little rough to deal with employees. However, it must always be kept in mind that the customer is always right. This, in the long run, will bring great benefits to the company so it’s important to know the role of customers in after sales services.


For this reason, and adhering to public relations concepts, these are five points that determine the role of customers in after sales services
The loyalty
A satisfied customer will always return to the place of service that has been solicitous with their needs; and, in the long term, that feeling will be shared with a whole population, helping to position the image of the company or brand for which people work.
The promotion
Gentleness is one of the values that customers take most into account. For this reason, by keeping them satisfied, they will promote the company with their friends and family, adding human and economic capital to the income of some company; and today, with the rise of social networks, this is a concept that must be maintained and exploited with all the tools.
The complaints
These should always be taken into account, however fussy they may seem. Whenever a client reports a complaint, it means that something goes wrong with the way the company operates. No matter how hostile or rude the person behaves, the employee must show that he or she is very above, highlighting the values of the company.
The returns
If any product of the company breaks or deteriorates in a period that does not exceed the guarantee offered by the article, the company must show the value of the responsibility and commitment by returning the money or offering some reward in return, always adhering to the wishes of the client. This will make a good impression and will speak very well of the company.
Support
If an employee manages to get a customer to relate and identify with the values of the company, he will be so impressed that he will never want to go anywhere else, showing continuous support when he requires it and positioning the brand for his values, treatment, and request.
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